Glossary

Glossary

Glossary

Average Revenue Per Account (ARPA)

Average Revenue Per Account (ARPA)

Definition

The average revenue generated per user or account. It is calculated by dividing the total revenue by the number of accounts. This metric helps businesses understand the revenue contribution of each customer and optimize pricing strategies.

The average revenue generated per user or account. It is calculated by dividing the total revenue by the number of accounts. This metric helps businesses understand the revenue contribution of each customer and optimize pricing strategies.

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