RevOps Glossary

The most comprehensive collection of RevOps, SalesOps and MarkOps terms and metrics.

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SalesOps

Average Sales Cycle Length

RevOps

Average Revenue Per Account (ARPA)

SalesOps

Average Order Value

RevOps

Average Handle Time

Marketing

Attribution Modeling

RevOps

Annual Recurring Revenue (ARR)

Marketing

Add to Cart Rate

Marketing

Ad Frequency

RevOps

Activation Rate

Marketing

Account-Based Marketing (ABM)

Marketing

AB Testing

Marketing

AB Testing

Marketing

Account-Based Marketing (ABM)

RevOps

Activation Rate

Marketing

Ad Frequency

Marketing

Add to Cart Rate

RevOps

Annual Recurring Revenue (ARR)

Marketing

Attribution Modeling

RevOps

Average Handle Time

SalesOps

Average Order Value

RevOps

Average Revenue Per Account (ARPA)

SalesOps

Average Sales Cycle Length

Marketing

Behavioral Targeting

RevOps

Bidirectional Sync

Marketing

Bounce Rate

Marketing

Brand Awareness Rate

Marketing

Brand Equity

RevOps

Burn Multiple

RevOps

Business Intelligence (BI)

RevOps

CAC:LTV Ratio

Marketing

Campaign Performance

Marketing

Cart Abandonment Rate

RevOps

Cash Conversion Cycle

SalesOps

Channel Management

Marketing

Channel Optimization

RevOps

Churn Rate

Marketing

Click-through Rate (CTR)

Marketing

Content Marketing ROI

Marketing

Conversion Rate

Marketing

Cost Per Acquisition (CPA)

Marketing

Cost Per Click (CPC)

Marketing

Cost Per Engagement

Marketing

Cost Per Lead (CPL)

Marketing

Customer Acquisition Cost (CAC)

RevOps

Customer Attrition Rate

Marketing

Customer Base Expansion

Marketing

Customer Data Platform (CDP)

RevOps

Customer Effort Score (CES)

Marketing

Customer Engagement

RevOps

Customer Health Score

Marketing

Customer Journey Mapping

RevOps

Customer Lifetime Value (CLTV)

RevOps

Customer Retention Rate

RevOps

Customer Satisfaction Score (CSAT)

Marketing

Customer Segmentation

RevOps

Data Consolidation

RevOps

Days of Inventory on Hand (DOH)

RevOps

Days Payable Outstanding (DPO)

RevOps

Days Sales Outstanding (DSO)

SalesOps

Deal Registration

RevOps

Debt to Asset Ratio

RevOps

Debt to Equity Ratio

Marketing

Demand Generation

Marketing

Digital Asset Management

RevOps

Earnings Before Interest and Taxes (EBIT)

RevOps

Earnings Per Share (EPS)

RevOps

EBITDA Margin

Marketing

Email Campaign Management

Marketing

Email Open Rate

RevOps

Employee Churn Rate

RevOps

Employee Satisfaction Rate

RevOps

Employee Turnover Rate

Marketing

Engagement Analytics

Marketing

Engagement Rate

Marketing

Event-Driven Marketing

Marketing

Field Marketing

RevOps

First Contact Resolution Rate

SalesOps

Forecasting

SalesOps

Funnel Conversion Rates

Marketing

Go-to-Market Strategy (GTM)

RevOps

Gross Margin

RevOps

Gross Profit Margin

Marketing

Influencer Marketing

RevOps

Integration Platform as a Service (iPaaS)

RevOps

Inventory Turnover Rate

RevOps

Key Performance Indicator (KPI)

SalesOps

Lead Conversion Rate

Marketing

Lead Generation

Marketing

Lead Nurturing

SalesOps

Lead Response Time

Marketing

Lead Scoring

SalesOps

Lead-to-Customer Rate

Marketing

Loyalty Programs

Marketing

Market Penetration Rate

Marketing

Market Segmentation

Marketing

Marketing Analytics

Marketing

Marketing Automation

Marketing

Marketing Campaign Analytics

Marketing

Marketing Operations (MOps)

Marketing

Marketing Qualified Leads (MQL) Rate

Marketing

Marketing ROI

RevOps

Month Over Month Growth

RevOps

Monthly Recurring Revenue (MRR)

RevOps

MRR Churn

RevOps

Net Dollar Retention

RevOps

Net Negative Churn

RevOps

Net Profit Margin

RevOps

Net Promoter Score (NPS)

RevOps

Net Revenue Churn

RevOps

Net Revenue Retention

Marketing

Omnichannel Marketing

Marketing

Online Community Management

RevOps

Operating Expense Ratio

RevOps

Operating Margin

RevOps

Operational Analytics

RevOps

Operational Efficiency

Marketing

Organic Search Traffic

Marketing

Organic Traffic Growth

Marketing

Pageviews per Visit

Marketing

Paid Search ROI

SalesOps

Partner Relationship Management

RevOps

Performance Metrics

Marketing

Personalization Technology

SalesOps

Pipeline Analysis

SalesOps

Pipeline Management

Marketing

Predictive Analytics

Marketing

Product Information Management

SalesOps

Product Qualified Leads (PQL)

SalesOps

Product Qualified Leads (PQL) Rate

RevOps

Profit per Employee

Marketing

Quality Score (for ads)

RevOps

Quick Ratio (Acid Test)

SalesOps

Quote to Close Ratio

Marketing

Real-Time Analytics

Marketing

Referral Programs

Marketing

Retention Strategies

Marketing

Return on Ad Spend (ROAS)

RevOps

Return on Equity (ROE)

RevOps

Revenue Growth Rate

RevOps

Revenue Operations Platform

RevOps

Revenue per Employee

Marketing

Revenue Per Mille

RevOps

Revenue Run Rate

Marketing

ROI Analysis

RevOps

SaaS Quick Ratio

SalesOps

Sales Cycle Length

SalesOps

Sales Enablement

SalesOps

Sales Forecasting

SalesOps

Sales Growth

SalesOps

Sales Operations (Sales Ops)

SalesOps

Sales Performance Analysis

SalesOps

Sales Pipeline Growth

SalesOps

Sales Territory Management

Marketing

Search Engine Marketing (SEM)

Marketing

Search Engine Ranking

Marketing

Segmentation Strategies

RevOps

Service Level Agreement (SLA) Performance

RevOps

Service Operations (Service Ops)

Marketing

Share of Voice

Marketing

Social Media Engagement Rate

Marketing

Social Media Followers Growth

Marketing

Social Media Marketing

Marketing

Social Media Reach

RevOps

Startup Growth Rate

SalesOps

Strategic Selling

RevOps

Technology Stack

RevOps

Time to Resolution

RevOps

Total Shareholder Return (TSR)

SalesOps

Trial-to-Customer Conversion Rate

SalesOps

Upselling and Cross-selling

RevOps

User Adoption Metrics

Marketing

Web Analytics

SalesOps

Win Rate

RevOps

Workflow Automation

RevOps

Working Capital Ratio

Marketing

AB Testing

Marketing

Account-Based Marketing (ABM)

RevOps

Activation Rate

Marketing

Ad Frequency

Marketing

Add to Cart Rate

RevOps

Annual Recurring Revenue (ARR)

Marketing

Attribution Modeling

RevOps

Average Handle Time

SalesOps

Average Order Value

RevOps

Average Revenue Per Account (ARPA)

SalesOps

Average Sales Cycle Length

Marketing

Behavioral Targeting

RevOps

Bidirectional Sync

Marketing

Bounce Rate

Marketing

Brand Awareness Rate

Marketing

Brand Equity

RevOps

Burn Multiple

RevOps

Business Intelligence (BI)

RevOps

CAC:LTV Ratio

Marketing

Campaign Performance

Marketing

Cart Abandonment Rate

RevOps

Cash Conversion Cycle

SalesOps

Channel Management

Marketing

Channel Optimization

RevOps

Churn Rate

Marketing

Click-through Rate (CTR)

Marketing

Content Marketing ROI

Marketing

Conversion Rate

Marketing

Cost Per Acquisition (CPA)

Marketing

Cost Per Click (CPC)

Marketing

Cost Per Engagement

Marketing

Cost Per Lead (CPL)

Marketing

Customer Acquisition Cost (CAC)

RevOps

Customer Attrition Rate

Marketing

Customer Base Expansion

Marketing

Customer Data Platform (CDP)

RevOps

Customer Effort Score (CES)

Marketing

Customer Engagement

RevOps

Customer Health Score

Marketing

Customer Journey Mapping

RevOps

Customer Lifetime Value (CLTV)

RevOps

Customer Retention Rate

RevOps

Customer Satisfaction Score (CSAT)

Marketing

Customer Segmentation

RevOps

Data Consolidation

RevOps

Days of Inventory on Hand (DOH)

RevOps

Days Payable Outstanding (DPO)

RevOps

Days Sales Outstanding (DSO)

SalesOps

Deal Registration

RevOps

Debt to Asset Ratio

RevOps

Debt to Equity Ratio

Marketing

Demand Generation

Marketing

Digital Asset Management

RevOps

Earnings Before Interest and Taxes (EBIT)

RevOps

Earnings Per Share (EPS)

RevOps

EBITDA Margin

Marketing

Email Campaign Management

Marketing

Email Open Rate