Glossary

Glossary

Glossary

CAC:LTV Ratio

CAC:LTV Ratio

CAC:LTV Ratio

Definition

Compares the cost of acquiring a customer (CAC) to the lifetime value of that customer (LTV). A higher ratio indicates that customers generate more revenue over their lifetime than it costs to acquire them, suggesting a healthy return on marketing investments.

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Gathering all your data has never been simpler.

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Visual Data Preview