Glossary

Glossary

Glossary

Churn Rate

Churn Rate

Definition

The percentage of customers who stop using a company’s product or service during a specific period. It is calculated by dividing the number of churned customers by the total number of customers at the start of the period, then multiplying by 100. Lower churn rates suggest better customer satisfaction and retention.

The percentage of customers who stop using a company’s product or service during a specific period. It is calculated by dividing the number of churned customers by the total number of customers at the start of the period, then multiplying by 100. Lower churn rates suggest better customer satisfaction and retention.

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