Glossary

Glossary

Glossary

Click-through Rate (CTR)

Click-through Rate (CTR)

Click-through Rate (CTR)

Definition

Click-Through Rate (CTR) measures the percentage of people who click on a link, ad, or email out of the total number of people who see it. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100. CTR is important because it indicates how effective an ad or link is in attracting attention and encouraging engagement, helping businesses understand the success of their marketing campaigns and optimize their strategies for better results

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