Glossary

Glossary

Glossary

Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA)

Definition

Measures the cost of acquiring a new customer through marketing efforts. It is calculated by dividing the total marketing costs by the number of new customers acquired. This metric helps businesses understand the efficiency of their marketing strategies.

Measures the cost of acquiring a new customer through marketing efforts. It is calculated by dividing the total marketing costs by the number of new customers acquired. This metric helps businesses understand the efficiency of their marketing strategies.

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