Glossary

Glossary

Glossary

Cost Per Click (CPC)

Cost Per Click (CPC)

Definition

The amount paid by an advertiser for each click on their ad. It is a key metric in pay-per-click (PPC) advertising models like Google Ads. CPC is important as it helps advertisers manage their budget and evaluate the cost-effectiveness of their ad campaigns.

The amount paid by an advertiser for each click on their ad. It is a key metric in pay-per-click (PPC) advertising models like Google Ads. CPC is important as it helps advertisers manage their budget and evaluate the cost-effectiveness of their ad campaigns.

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