Glossary

Glossary

Glossary

Cost Per Lead (CPL)

Cost Per Lead (CPL)

Definition

Cost Per Lead (CPL) is a marketing metric that measures how much it costs to acquire a new lead, or potential customer, through marketing efforts. It is calculated by dividing the total amount spent on a marketing campaign by the number of leads generated from that campaign. CPL is important because it helps businesses understand the efficiency of their marketing campaigns and determine which strategies are the most cost-effective for generating new leads

Cost Per Lead (CPL) is a marketing metric that measures how much it costs to acquire a new lead, or potential customer, through marketing efforts. It is calculated by dividing the total amount spent on a marketing campaign by the number of leads generated from that campaign. CPL is important because it helps businesses understand the efficiency of their marketing campaigns and determine which strategies are the most cost-effective for generating new leads

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