Glossary

Glossary

Glossary

Customer Attrition Rate

Customer Attrition Rate

Customer Attrition Rate

Definition

Customer Attrition Rate, also known as customer churn rate, measures the percentage of customers a company loses over a specific period. It is calculated by dividing the number of customers lost during that period by the number of customers at the start of the period. Understanding and minimizing attrition is vital for maintaining a stable customer base and ensuring long-term business success​

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