Launching Superjoin for Finance, an Excel AI Agent built for Modeling & Analysis -> Learn More 🎉
Launching Superjoin for Finance, an Excel AI Agent built for Modeling & Analysis -> Learn More 🎉
Glossary
Glossary
Customer Lifetime Value (CLTV)
Glossary
Customer Lifetime Value (CLTV)
Definition
Estimates the total revenue a business can expect from a customer over the entire duration of their relationship. It is calculated by multiplying the average purchase value by the purchase frequency and the average customer lifespan. CLTV is important for determining how much to invest in acquiring and retaining customers.
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