Glossary

Glossary

Glossary

Customer Retention Rate

Customer Retention Rate

Definition

The percentage of customers who continue to do business with a company over a given period. It is calculated by dividing the number of retained customers by the total number of customers at the start of the period, then multiplying by 100. High retention rates indicate customer satisfaction and loyalty.

The percentage of customers who continue to do business with a company over a given period. It is calculated by dividing the number of retained customers by the total number of customers at the start of the period, then multiplying by 100. High retention rates indicate customer satisfaction and loyalty.

Related Blog

Try it now

Gathering all your data has never been simpler.

Automatic Data Pulls

Set Alerts

Visual Data Preview

Try it now

Gathering all your data has never been simpler.

Automatic Data Pulls

Set Alerts

Visual Data Preview