Glossary

Glossary

Glossary

Engagement Rate

Engagement Rate

Definition

Measures the level of interaction (likes, comments, shares) that content receives relative to the number of followers or impressions. It is calculated by dividing total engagement by total followers or impressions, then multiplying by 100. Higher engagement indicates more effective content.

Measures the level of interaction (likes, comments, shares) that content receives relative to the number of followers or impressions. It is calculated by dividing total engagement by total followers or impressions, then multiplying by 100. Higher engagement indicates more effective content.

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