Glossary

Glossary

Glossary

Marketing Qualified Leads (MQL) Rate

Marketing Qualified Leads (MQL) Rate

Marketing Qualified Leads (MQL) Rate

Definition

The percentage of leads who meet specific criteria indicating they are more likely to become customers. It is calculated by dividing the number of MQLs by the total number of leads, then multiplying by 100. This metric helps marketing teams focus on leads with the highest potential for conversion.

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Gathering all your data has never been simpler.

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Set Alerts

Visual Data Preview