Glossary

Glossary

Glossary

Paid Search ROI

Paid Search ROI

Definition

Measures the return on investment from paid search advertising campaigns. It is calculated by dividing the revenue generated from these ads by the cost of the ads. A higher ROI indicates more effective ad spend, showing that the paid search efforts are generating significant revenue compared to their costs.

Measures the return on investment from paid search advertising campaigns. It is calculated by dividing the revenue generated from these ads by the cost of the ads. A higher ROI indicates more effective ad spend, showing that the paid search efforts are generating significant revenue compared to their costs.

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