Glossary

Glossary

Glossary

Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS)

Definition

The revenue generated for every dollar spent on advertising. It is calculated by dividing the total revenue by the total ad spend. ROAS helps businesses assess the efficiency and profitability of their advertising efforts, guiding budget allocation decisions.

The revenue generated for every dollar spent on advertising. It is calculated by dividing the total revenue by the total ad spend. ROAS helps businesses assess the efficiency and profitability of their advertising efforts, guiding budget allocation decisions.

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