Glossary

Glossary

Glossary

Share of Voice

Share of Voice

Definition

The percentage of total market advertising a brand receives relative to its competitors. It is calculated by dividing the brand's advertising spend by total market advertising spend, then multiplying by 100. A higher share indicates stronger market presence.

The percentage of total market advertising a brand receives relative to its competitors. It is calculated by dividing the brand's advertising spend by total market advertising spend, then multiplying by 100. A higher share indicates stronger market presence.

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