Introduction

Newsletters are a great way to keep your audience engaged with updates, promotions, and valuable content. HubSpot provides a robust platform to create and send newsletters, making it easy to manage recipients and track performance. This guide will walk you through creating a newsletter in HubSpot.

Why Creating Newsletters in HubSpot Is Important

• Direct Engagement: Newsletters allow you to stay in regular contact with your audience, keeping them informed about your latest updates, offers, or educational content.

• Highly Customizable: With HubSpot, you can personalize your newsletters to fit your brand’s style and include dynamic elements such as personalized tokens.

• Performance Tracking: HubSpot’s built-in analytics help you track open rates, click-through rates, and other key metrics, enabling you to refine your strategy over time.

• Efficient List Management: HubSpot allows you to segment your contacts and send targeted newsletters to specific groups, increasing relevancy and engagement.

How to Create a Newsletter in HubSpot

Step-by-Step Guide

1. Go to Marketing > Email: In your HubSpot dashboard, navigate to Marketing and click on Email.

2. Choose Regular Email: Select Regular email to create a new email campaign.

3. Pick a Newsletter Template: Browse the available templates and select one labeled as a Newsletter. You can also start from scratch if you prefer a custom layout.

4. Use Drag-and-Drop Elements: Use the drag-and-drop builder on the left to customize the layout of your newsletter by adding text, images, CTA buttons, and more.

5. Set a Catchy Subject Line: Write a compelling subject line that grabs your recipient's attention and increases open rates.

6. Personalize with Tokens: Use personalization tokens (e.g., recipient’s first name) to make the newsletter feel more personalized and engaging.

7. Choose Recipient List: Move to the Send or schedule tab and choose the contact list or recipient segment for your newsletter.

8. Test on Different Devices: Before sending, use HubSpot’s preview screen to test how your newsletter looks on different devices and email clients.

9. Send or Schedule: Once you’re satisfied with the layout and content, either send your newsletter immediately or schedule it for a future date and time.

Best Practices for Creating Effective Newsletters

• Personalize Content: Use personalization tokens and dynamic content to make your newsletters more relevant to individual recipients.

• Focus on a Clear CTA: Include a clear call-to-action (CTA) in your newsletter to guide readers toward a desired action, such as visiting your website or signing up for an event.

• Optimize for Mobile: Make sure your newsletter is mobile-friendly, as a large portion of your audience will likely view it on their mobile devices.

• Track Performance: After sending, review your newsletter’s performance by tracking open rates, click-through rates, and engagement metrics within HubSpot.

Summary

Creating a newsletter in HubSpot is a straightforward process that allows you to stay connected with your audience and deliver valuable content directly to their inbox. By using HubSpot’s drag-and-drop editor and personalization features, you can design newsletters that engage and convert, all while tracking their performance in real time.

Superjoin: Data Connector for Google Sheets

While HubSpot provides great tools for creating and sending newsletters, managing and analyzing your data can be more effective with Superjoin. Superjoin is a powerful data connector for Google Sheets that enables you to sync your HubSpot data seamlessly. With its 2-way sync feature, you can import your newsletter performance data into Google Sheets, make updates, and export it back to HubSpot. Superjoin makes data management more efficient and helps you optimize your email marketing strategy. Try Superjoin today!