Lead Velocity Rate

Measures the growth in qualified leads from month to month.

Lead Velocity Rate

Measures the growth in qualified leads from month to month.

Lead Velocity Rate

Measures the growth in qualified leads from month to month.

Formula

LVR = (Number of Qualified Leads this Month - Number of Qualified Leads Last Month) / Number of Qualified Leads Last Month * 100

Know your metric

Importance of

Lead Velocity Rate

  1. Sales Pipeline Growth

Indicates the health and growth of the sales pipeline.


  1. Predictive of Future Sales

Helps forecast future sales based on lead growth.


  1. Marketing Effectiveness

Reflects the effectiveness of marketing efforts in generating leads.

Drawbacks of

Lead Velocity Rate

  1. Does Not Measure Quality

Focuses on quantity, not quality of leads.


  1. Volatility

Can fluctuate significantly month-to-month.


  1. Limited Scope

Does not account for the conversion rate of these leads.

Related Blogs

Related Templates

Try it now

Bespoke Subscription Analytics for your business.

Automatic Data Pulls

Set Alerts

Pre-Built Dashboards