MRR Churn Rate

Measures the rate at which MRR is lost from existing customers.

MRR Churn Rate

Measures the rate at which MRR is lost from existing customers.

MRR Churn Rate

Measures the rate at which MRR is lost from existing customers.

Formula

MRR Churn = (MRR at Start of Period - MRR at End of Period) / MRR at Start of Period * 100

Know your metric

Importance of

Monthly Recurring Revenue Churn Rate

  1. Customer Retention Insight

Indicates effectiveness of customer retention strategies.


  1. Revenue Stability Measure

Helps assess the stability of recurring revenue.


  1. Predictive of Growth

Can predict future revenue challenges and opportunities.

Drawbacks of

Monthly Recurring Revenue Churn Rate

  1. Limited to Recurring Models

Only applicable in subscription-based models.


  1. Does Not Account for New Sales

Focuses only on existing customer revenue.

  1. Can Be Seasonal

May vary significantly with seasonal business patterns.

Related Blogs

Related Templates

Try it now

Bespoke Subscription Analytics for your business.

Automatic Data Pulls

Set Alerts

Pre-Built Dashboards