Glossary

Glossary

Glossary

Trial-to-Customer Conversion Rate

Trial-to-Customer Conversion Rate

Trial-to-Customer Conversion Rate

Definition

The percentage of users who convert from a free trial to a paying customer. It is calculated by dividing the number of trial users who become paying customers by the total number of trial users, then multiplying by 100. This metric helps assess the effectiveness of the trial process in driving sales.

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