The Organic vs Generative Search Performance Dashboard helps you evaluate whether traffic from AI Generative Search engines (like ChatGPT, Perplexity, Claude, Gemini, and Bing AI) delivers the same — or better — quality as traditional organic search.

With this Google Sheets template, you can:

• Compare user engagement — Measure key event rates across AI vs organic traffic sources.

• Track session quality — See differences in session engagement rates and average engagement time per user.

• Spot conversion potential — Identify whether AI-driven visitors are more likely to interact with your site compared to organic search.

• Uncover strategic insights — Understand how AI-driven referrals are shaping the future of SEO and where to allocate your resources.

Seamless GA4 → Google Sheets integration keeps the data live and easy to explore with filters, charts, and weekly trend analysisx